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#Shipping Strategy

Practical advice, how-to guides, and market insights for Kenyan business owners navigating the digital world.

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The "KSh 100 Delivery Fee" Con: Why Your Free Shipping Offer Is Actually Losing You Money (And What to Do Instead)

E-Commerce Guides

The "KSh 100 Delivery Fee" Con: Why Your Free Shipping Offer Is Actually Losing You Money (And What to Do Instead)

Kenyans don't expect free delivery. We break down the psychology of delivery fee framing and reveal the flat-rate strategy that …

ceofounder

2min

Why Kenyans Will Abandon a KSh 5,000 Cart Over a KSh 50 Delivery Fee—and the Checkout Design That Hides the Pain

E-Commerce Guides

Why Kenyans Will Abandon a KSh 5,000 Cart Over a KSh 50 Delivery Fee—and the Checkout Design That Hides the Pain

The presentation of the delivery fee matters more than the amount. We A/B tested 4 different checkout designs and reveal …

ceofounder

2min