The "Projects" Page That Reads Like a Tender Document: How to Write Case Studies That Government Evaluators Actually Score

Your Portfolio Is Being Scored, Not Just Viewed

When you submit a tender to a Kenyan government ministry or county, your website is often visited as part of the due diligence—even if you didn't include the link. The evaluator opens your "Projects" or "Portfolio" page and mentally scores it against the Public Procurement Regulatory Authority (PPRA) evaluation criteria.

Most SME project pages are just image galleries with vague captions: "Project Alpha – 2024." That scores zero. A well-structured project page that mirrors the PPRA's scoring framework can silently add points to your evaluation before you even submit the bid.

Here's how to structure each project case study to align with the PPRA's typical evaluation criteria: experience, capacity, past performance, and local content.

The PPRA-Aligned Case Study Template

1. Project Title & Client (Anonymised if needed)

PPRA Criterion Met: Proof of Experience. "Construction of a 3-Storey Office Block for [A County Government]"

2. Project Value & Duration

PPRA Criterion Met: Capacity. "Contract Value: KSh 45,000,000 | Duration: 14 months (Completed on time)."

3. Scope of Work (Bullet Points)

PPRA Criterion Met: Technical Capability. List exactly what you delivered. Be specific. "Excavation, reinforced concrete structure, electrical installation, plumbing, finishes, and landscaping." This shows breadth.

4. Key Personnel Involved

PPRA Criterion Met: Qualified Team. "Project Lead: Eng. Jane Wanjiku (PE, MIEK). Site Manager: Samuel Otieno." Links to their credentials on your team page.

5. Local Content & Subcontracting

PPRA Criterion Met: Local Content. "Sourced 80% of materials from Kenyan suppliers. Subcontracted electrical works to a local Nairobi firm, [Name]." This is a huge scoring factor in government tenders.

6. Challenges & Solutions (The "Context" Box)

PPRA Criterion Met: Past Performance / Risk Management. "Encountered unexpected rock during excavation. Implemented a revised foundation design without time delay, approved by the county engineer." This proves you can handle the unexpected.

7. Completion Certificate / Client Testimonial

PPRA Criterion Met: Verification. "Project handed over and accepted by the client. Completion certificate available upon request." If you can get a brief testimonial quote, even better.

How This Scores You Points

When the evaluator reads this, they can literally check off criteria on their score sheet. You've done their job for them. You've made it easy to give you points. And in government procurement, the easiest vendor to evaluate is often the winner.

Stop posting photo galleries. Start publishing tender-ready case studies. Your projects page is your silent bid document.

Structure My Projects for Government Scoring →